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Read about some of the organisations whose growth and performance have been supported by The Healthcare Collection’s managed services.
Read about some of the organisations whose growth and performance have been supported by The Healthcare Collection’s managed services.
The Healthcare Collection worked with the investors of a new elective healthcare brand, Klinikal, as it prepared to enter the UK market. Klinikal provides cosmetic, weight loss and gynaecological procedures.
The Healthcare Collection has been responsible for its end-to-end clinical and commercial operations, with responsibility for delivering value to its investors.
Here are just some of the early performance results that The Healthcare Collection was able to deliver in the first month of the collaboration with Klinikal.
This client engaged us to manage their patients’ entire pre-surgery journey. Services conducted included:
• Handling marketing services, including email and social media platforms
• Patient management, from lead conversion to booking the procedure, conducting the patient pre-assessment, finance management and consultation chaperone service
• Digital informed consent management
• Demand generation, including search engine optimisation (SEO) and stimulating multi-channel demand
• Electronic medical record management
• Handling marketing services, including email and social media platforms
This prestigious, award-winning cosmetic surgery and dermatology clinic in London has a reputation for clinical excellence and quality of care. A business which seeks to deliver the highest standards, Cadogan Clinic was keen to enhance each patient’s journey from their first interaction with the company, as well as improving its sales funnel, sales performance and standard practices.
As Commercial Director Tom Mayou explained, “We’re focused on continuous improvement, and we engaged The Healthcare Collection because we believed that they could provide the insight that would help take us to the next level. That’s exactly what they delivered.”
After taking time to assess the existing situation, over a period of weeks The Healthcare Collection team identified areas for improvement related to the patient journey, sales processes, data tracking and associated procedures. Thorough coaching and training was carried out by The Healthcare Collection for relevant colleagues and system and procedural changes implemented – with positive results being achieved almost immediately.
“The work that took place has made a sizeable impact on our sales performance,” Tom Mayou said. “It’s helped to drive double-digit growth in a matter of a few months. I’d highly recommend The Healthcare Collection to any healthcare business looking to improve its results.”
Located in North West England, this facility’s owners engaged The Healthcare Collection to find a buyer for the hospital and their existing business because of the company's many strong connections within the healthcare industry and beyond.
Activity undertaken initially focused on implementing initiatives to improve business performance to ensure a more attractive proposition was showcased to buyers and the best sale price achieved. This included optimising theatre capacity utilisation, identifying additional revenue streams such as introducing new specialisms, and increasing patient numbers through improving the B2C and B2B areas of the business.
Meanwhile, potential buyers were identified within The Healthcare Collection’s network before meetings with interested parties were conducted to discuss the potential sale. The sales process then progressed seamlessly to conclusion.
Working on behalf of a private equity investment fund, The Healthcare Collection provided business and finance modelling to enable a confident acquisition - the first of a planned series. We are also delighted to have been appointed as the operating company responsible for clinical, commercial and operational performance to deliver success.
