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Although your healthcare business may provide both value and care, you may find it challenging to reach potential patients and customers. We have the marketing and digital knowledge across a range of disciplines that will enable you to plan and execute activity which will encourage more people to choose you – rather than your competition.
Although your healthcare business may provide both value and care, you may find it challenging to reach potential patients and customers. Using our marketing service, you’ll have access to expert knowledge across a range of disciplines.
Patient enquiry (demand) generation: Paid search, social media, affiliate and re-targeting are highly effective, scalable forms of web-based marketing that help you connect with potential patients who are actively seeking what you provide. We’re highly experienced in these areas, and so will generate digital enquiries for you at an optimised cost per acquisition, helping you acquire high-intent leads. Engage our services, and our objective will be to win digital market share for your business.
There’s no point in driving traffic to a website if it’s not fit for purpose. We can work with you to increase the performance of your current site, or design and develop a new one that will increase interest and conversion. Whatever route you choose, it’s vital to understand that site conversion improvement tactics need to be continuous to keep providing positive results – and we can drive this for you.
Our objective is always to offset any paid spend by increasing your organic (visitor searches for your business via a search engine) position through technical and content-led onsite activities and digital PR.
An ‘opted in’ database of prospective patients/customers can be built for you, nurturing enquiries received through email and SMS activity and increasingly off-setting the requirement to acquire new ones. Cross-selling services enable us to delve deeper into a primary patient's wallet. And any Recommend a Friend programme can be optimised with this service.
More than ever, iconic brands are built across ‘earned’ social media channels including LinkedIn, Facebook, Instagram, TikTok and Twitter. Community building, content creation and scheduling and reputation management are key deliverables.
All healthcare businesses require ad hoc designed assets such as patient collateral and consent documentation. Our design team has a bank of templates enabling a clinically appropriate and efficient design and production service.
Becoming iconic takes courage - and a strong network of media, influencer and, occasionally, governmental lobbying, contacts. We would build a corporate and commercial public relations plan which positively amplified your brand and its key messages. Running alongside would be a crisis management framework to ensure that any adverse events were localised, avoiding external broadcast.
